Dr. Jams White has posted an interesting post on this topic, showing us the contrast between God-centered apologetics and Man-centered apologetics. Indeed, the man-centered methodology is more interested in "building bridges" than in proclaiming God's truths and demolishing the ungodly arguments of those who do not believe.
As Dr. White says,
... The impact of a sub-biblical theology, a sub-biblical view of the gospel, and a sub-biblical view of man, is seen in [William Lane] Craig's phraseology. Rebel sinners who reject God's truth are merely unbelievers. Their rejection of the Gospel is not a sinful act of rebellion; no, they merely remain "unconvinced." What is presented is "our case," rather than God's Kingly rights. And what has not "failed" is "our apologetic," when in fact, the real issue is whether the Holy Spirit of God will cause God's truth to come alive in the heart of that rebel sinner, bring the miracle of regeneration, and glorify the triune God through the salvation of another undeserving sinner!
Unbelievers are not neutral judges to be persuaded of the truths of God's Word, but rather they are rebels against the King who must be called to repentance. The Gospel message if proclaimed faithfully will be an offence to unbelievers, and apologetics is merely the elucidation of truths to destroy the smokescreens unbelievers attempt to use to escape from the claims of God that they very well know to be true in their innermost being (Rom. 1:18-23).
If one wonders why modern apologetics is so impotent, perhaps it is because we are not doing apologetics the way it is supposed to be done. True God-centered apologetics is a mere extension of Gospel proclamation, and will have the same effect — of drawing the elect and repelling those who will not believe in Christ. There will be no neutrality under such apologetics, for either one will repent or they will be outraged at the Gospel message.