Sermons and articles, generally speaking, are general in scope. One does not preach to, or at least should not preach to, a particular person. And articles are read by anyone from the public. These forms of communication are public in nature, and thus there is a problem when we speak about practicality in such communication of God's Word.
People come to hear the sermon from various walks of life and various experiences during the week. Similarly, people from all manner of backgrounds and moods may click to or pick up an article to read. The problem with practical applications therefore comes around to this: If the applications are specific, there is a high chance of it being take wrongly by others. This has nothing to do with the motivation of the preacher or the writer, but simply because of the subjective nature of applications. For example, trying to discern the nature of idolatry even to the relationship between husband and wife is something that I will never ever do. But those who want "practical advice" may ask questions on such topics, or pastors may decide to "make the Bible practical" by applying it to the nitty-gritty details of life. However, the more specific an application is, the higher the chance it would be taken wrongly by others. For example, to attempt to discern what kind of emotion is idolatry and what kind of emotion is not idolatry that spouses have for each other, will probably be a stumbling block to those who are more emotional by nature, and cause them needless anguish instead of help and comfort.
It is because of the problems with practical applications that my policy is to keep away from practical applications, especially specific practical applications, in any sermon or article. The place for specific applications is in the one-to-one counseling session, where God's Word can be personally ministered to a person in his particular situation. Anyway, why the rush to be "practical"? Is proclaiming the Word of God insufficient? Saints who are tired from the striving in the world, from their interaction with ungodliness, need an external word from God. We are earth-bound, and during the Lord's Day worship we need to be called away from our worries, to be called to an audience before the King of Kings and Lord of Lords. The last thing they should desire is to bring the worries of the world into the church. Here, in the meeting of the people of God, is where he can come to worship, as a foretaste of heaven. Here, he hears the Word of God, who comes outside of us (extra nos). The Lord speaks to us out of heaven, so why do we want to think about the things of the world on the Lord's Day especially in the sacred assembly? Perhaps the desire for practical applications is a misunderstanding of what worship on the Lord's Day is about. Or perhaps it is a symptom of the failure of the local church pastor to visit and counsel the flock. Either way, such a desire is not right. We come to the Lord to hear His Word proclaimed. God dictates the matter to be spoken, and how it is to be spoken, by the Spirit through His Word. It is not for us to "make it more practical," but to re-orientate our concerns and priorities according to what Scripture teaches.
As I have said, my (unspoken) policy is to keep away from practical applications, or rather to keep away from applications that are not immediately apparent from the text of Scripture. No doubt there are many with good intentions, but good intentions alone are not sufficient. We should wish not to place undue burdens and hurts upon God's people, and therefore try not to be more "practical" than Scripture.
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